International Diplomatic Supplies partnered with Freestyle Divers to create a purpose-driven campaign that connected premium wine purchases with marine conservation efforts in the UAE.

The initiative centred around the Sustainable Wine Pack, where proceeds from every purchase contributed directly to the construction of coral nursery tables off the coast of Dibba. These structures provide a foundation for coral growth and help restore marine ecosystems, creating habitats for a diverse range of marine species.

The campaign transformed a simple purchase into a meaningful contribution, allowing customers to support environmental regeneration while enjoying a curated wine experience.

As lead designer I led the creative concept and visual direction for the campaign, developing a compelling narrative that connected product, purpose, and impact across multiple customer touchpoints. As well as production in OOH and Digital elements.

Scope

• Creative Concept Deveopment
  Art Direction

• Social Media Campaign Assets

• Print & Point-of-Sale Materials

• Marketing & Promotional Collateral

• Campaign Visual Identity