To support the Australian launch of Under Armour's HOVR Machina running shoe, I led the localisation and rollout of an integrated retail and digital campaign that translated global brand assets into a market-specific experience.
The campaign brought the product to life across retail environments, out-of-home advertising, digital channels, and key brand touchpoints, creating a cohesive launch presence nationwide. Working within Under Armour's global creative framework, the campaign was adapted to resonate with Australian runners while maintaining brand consistency across every channel.
From large-scale retail installations and in-store experiences to OOH and marketing collateral, the launch was designed to maximise visibility, engagement, and product awareness across the customer journey.
Scope
Retail Campaign Design
Environmental & Signage Design
Marketing Collateral
Retail Experience Concepts
3D Visualisation & Spatial Design
Production & Artwork
Out-of-Home Advertising
The launch leveraged Under Armour's global campaign assets and reinterpreted them for the Australian market through impactful retail storytelling and immersive brand experiences. By creating a unified visual system across physical and digital touchpoints, the campaign elevated product visibility and reinforced the innovation behind the HOVR Machina running shoe.
