Hi, I'm Beth

— a Creative Lead and Art Director creating brands, campaigns and experiences that move people.

Finn Wilder - Close Up Portrait
Finn Wilder - B&W Close Up Portrait

Over the past 15+ years, I've partnered with global and regional brands including Under Armour, Coca-Cola Amatil, Pernod Ricard and Vodafone, leading creative across brand identity, integrated campaigns, digital experiences and experiential activations.

I help ambitious brands turn strategy into meaningful, memorable experiences across every touchpoint.

Experience

  1. Independent

    Art Director & Brand Consultant

    2021 – Present

  2. Independent

    Art Director & Brand Consultant

    2021 – Present

  3. Under Armour

    Brand Creative specialist

    2017-2021

  4. Under Armour

    Brand Creative specialist

    2017-2021

  5. IPH Limited

    Creative Designer

    2016-2017

  6. IPH Limited

    Creative Designer

    2016-2017

  7. The Idea Shed

    Graphic designer

    2015-2016

  8. The Idea Shed

    Graphic designer

    2015-2016

  9. URBAN The Brand Experience Agency

    Graphic Designer

    2013 - 2015

  10. URBAN The Brand Experience Agency

    Graphic Designer

    2013 - 2015

Working across Australia and the UAE, I've partnered with global brands, retailers, and growing businesses to deliver strategic brand identities, campaigns, and creative solutions that connect with people and drive results.