As part of Sprite South Pacific's multi-million dollar "Cut Through The Heat" campaign, I worked alongside the experiential agency responsible for bringing the brand's youth-focused platform to life through a series of live activations across Australia.

The campaign was designed to strengthen Sprite's relevance with younger audiences by encouraging consumers to embrace and overcome awkward social moments. At the centre of the activation was the iconic "Sprite Saver" character, who surprised and rewarded Australians with refreshing Sprite experiences at key cultural moments including Valentine's Day at Coogee Beach and O-Week celebrations across four universities nationwide.

My role focused on keeping a cohesive visual identity for the experiential touchpoints. Supporting the branding and design system across the Sprite Saver shower installation, activation uniforms, branded buckets and supporting event collateral, ensuring a consistent and engaging consumer experience. Beyond the physical environment, we extended the activation into the digital space through online content and campaign assets, helping maintain engagement before, during and after the live events.

The result was a highly visible brand experience that seamlessly connected physical and digital touchpoints, reinforcing Sprite's campaign message while creating memorable interactions with thousands of consumers across Australia.